Be The Earth is a hybrid organisation that combines for-profit investments and philanthropy to leverage social and environmental impact
Be the earth approached me to expand upon an existing logo mark and to create a bespoke website. The style I chose to implement suggests that in order to make progress towards a more harmonious and healthy planet, we need to take a few steps back. It seems that today's world is full of crisp edges, neon colours and sterile emptiness.
But with the aesthetic of this project I wanted to hint toward a future where humanity is more closely connected with the natural world through rough edge, imperfect shape and gritty textures. Alongside this earthy aesthetic I juxtaposed it with contemporary typography to ensure that all information remains clear and legible.