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So Help Me God

SHMG was a conceptual art direction project for Kanye West’s unreleased album ‘So help me God’. The intention of this project was to explore the possibilities of highly customised album release merchandise.

The projected gained quite a bit of exposure across social media and was featured on Hypebeast in July 19th 2016.

Vinyl, CD, Custom Yeezy Boost sneakers, Poster and Booklet
Vinyl, CD, Custom Yeezy Boost sneakers, Poster and Booklet

Logomark
Logomark

Vinyl packaging
Vinyl packaging

CD packaging
CD packaging

Posters
Posters

Blackout hoodie
Blackout hoodie

Typographic elements
Typographic elements

Interactive landing page
Interactive landing page

Outer packaging
Outer packaging

Destroyed Tshirt
Destroyed Tshirt

Custom Yeezy boost sneakers
Custom Yeezy boost sneakers