I was brought on by Floatworks in the summer of 2017 to carry out a company wide re-brand. The project was initiated with a new brand strategy which guided a new identity, website, interior design and guidelines for marketing assets including photo and video.
Floatworks is the UK's leading float centre. Floating is a highly therapeutic practise which involves reducing sensory input by laying in a pitch black, soundproof and heated pod filled with Epsom salt saturated water which allows one to float effortlessly. Nothing to see, nothing to hear, nothing to feel. Free from sensory input, the muscular-skeletal system and sympathetic nervous system wind down into a state of deep relaxation and serenity, in which your body and mind can heal and replenish - resulting in many benefits like reduced stress and better sleep.
The symbol was created using principles of sacred geometry and ratios found in nature. There are many ways it could be interpreted, but for us it depicts the floating experience.