Be the earth approached me to expand upon an existing logo mark and to create a bespoke website.
The style I chose to implement suggests that in order to make progress towards a more harmonious and healthy planet, we need to take a few steps back. It seems that today's world is full of crisp edges, neon colours and sterile emptiness. But with the aesthetic of this project I wanted to hint toward a future where humanity is more closely connected with the natural world through rough edge, imperfect shape and gritty textures. Alongside this earthy aesthetic I juxtaposed it with contemporary typography to ensure that all information remains clear and legible.
The website was designed in Sketch and then converted into a HTML and CSS static website which was then translated into a Wordpress Theme.
Credit to Tim Moore (nth studio) for the Logo design.
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