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So Help Me God

SHMG was a conceptual art direction project for Kanye West’s unreleased album ‘So help me God’. The intention of this project was to explore the possibilities of highly customised album release merchandise.

The projected gained quite a bit of exposure across social media and was featured on Hypebeast in July 19th 2016.

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Vinyl, CD, Custom Yeezy Boost sneakers, Poster and Booklet
L
Logomark
V
Vinyl packaging
C
CD packaging
P
Posters
B
Blackout hoodie
T
Typographic elements
I
Interactive landing page
O
Outer packaging
D
Destroyed Tshirt
C
Custom Yeezy boost sneakers