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So Help Me God

SHMG was a conceptual art direction project for Kanye West’s unreleased album ‘So help me God’. The intention of this project was to explore the possibilities of highly customised album release merchandise.

The projected gained quite a bit of exposure across social media and was featured on Hypebeast in July 19th 2016.

Vinyl, CD, Custom Yeezy Boost sneakers, Poster and Booklet
Vinyl, CD, Custom Yeezy Boost sneakers, Poster and Booklet
Logomark
Logomark
Vinyl packaging
Vinyl packaging
CD packaging
CD packaging
Posters
Posters
Blackout hoodie
Blackout hoodie
Typographic elements
Typographic elements
Interactive landing page
Interactive landing page
Outer packaging
Outer packaging
Destroyed Tshirt
Destroyed Tshirt
Custom Yeezy boost sneakers
Custom Yeezy boost sneakers