Sofia Robinson

Sofia Robinson

Sofia approached me in need of a brand identity for her newly found fashion company. I wanted to ensure that the brand could enter the market at the high end level it was pushing to be at, I achieved this by keeping a soft focus on a minimal and timless logo-type which would be seen throughout the brand's touch points. Other assets which contribute to the brand such as colour, tone of voice and imagery all focus on conveying Sofia's spiritual, balanced and loving nature.

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