Mistrcloud is a company specialising in UAV video production based in the UK but operating Worldwide. Mistrcloud approached me with a blank canvas in need of a brand identity. The design communicates the contrasting nature of UAV devices through form and shape. The visualisation of three dimensional space represents the technology and hardware required to maintain the precision and control to ensure footage is stable and clear. The organic circular body of the design represents the device's ability to effortlessly defy the force of gravity.