Different Walks of Life
I was commissioned by Different Walks of Life to refresh and re-brand the entire identity. The company focus on providing a home-like community for creative and business minded individuals where they can network, develop and learn how to progress further in their field of interest. The 'D' symbol represents the new home for universally accepted individuals with a passion for their career. Different walks of Life operate in 4 different industries and therefore a sub-brand identity system was developed in order to allow each industry to be easily identified by it's own shape and colour, which when combined, represent the building blocks of the company and it's values.