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Be The Earth

Be the earth approached me to expand upon an existing logo mark and to create a bespoke website.

The style I chose to implement suggests that in order to make progress towards a more harmonious and healthy planet, we need to take a few steps back. It seems that today's world is full of crisp edges, neon colours and sterile emptiness. But with the aesthetic of this project I wanted to hint toward a future where humanity is more closely connected with the natural world through rough edge, imperfect shape and gritty textures.

Credit to Tim Moore (nth studio) for the Logo design.

bte-mockup

Multi-device website mockup

website-screengrab

Be The Earth website homepage

bte-logo

Be The Earth logo

bte-icons

Be The Earth Icons

bte-idol

Be The Earth 'Idol'


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